Jury Research Services

We recognize that every case is different and know that jurors often focus on issues and ultimately decide cases differently than anticipated.  Blueprint helps eliminate the uncertainty of litigation with its jury research paradigms which are tailored on a case-by-case basis to ensure we meet each client’s individual jury research goals and objectives.  Our team applies rigorous social science methodologies including qualitative and quantitative research, advanced statistics, and decision science to uncover jurors’ perceptions, attitudes and the motivations which drive their verdict decisions.  In each client engagement, Blueprint’s senior-level consultants conduct the jury research and leverage their collective experience to provide key insights and make actionable recommendations to the trial team.  Blueprint’s jury research will help you build successful strategies for discovery, settlement negotiations, and trial.


TrialView Online Jury Research

Blueprint has developed an online jury research platform which allows clients to observe mock jurors while they are deliberating.  The platform offers the benefits of conducting an in-person jury research project but at a lower price.  Blueprint’s TrialView system allows attorneys to stream presentations via webcam to the mock jury panel(s) and client observers.    


Following the attorney presentations, the trial team and client observers will then watch and listen to the mock jurors deliberate in real-time.  The system allows for up to six deliberation groups.  


Following the completion of the TrialView focus group session, Blueprint’s consultants thoroughly review the questionnaire results, group deliberations and group verdicts, and prepare for you a strategic report outlining the case strengths and weaknesses.  Particular focus is placed on assessing the effectiveness of themes, storylines, and graphics, and making strategic recommendations for the trial team.



  • Ability to observe jurors deliberating.  Now you can see and hear mock jurors as they discuss your case.

  • Cost effective!  Price is much lower than traditional in-person mock trials.

  • Flexibility – able to design the right methodology to test the key issues for your case.

  • Time.  No travel necessary – attorneys present from their offices, clients observe from their locations, while mock jurors participate from the trial venue.

  • Speed – online groups typically take less time to set-up.




In-Person Jury Research

Whether to evaluate risk, assess case strategies or prepare for trial, we tailor our jury research to answer specific case questions and meet our client’s goals.   For each project, we use social science methodologies to ensure that the research results provide valid and actionable results.   This entails recruiting mock jurors who are drawn from the trial venue and therefore representative of the jurors you are likely to see at trial, assisting with the development of presentations, and testing case issues during group deliberations and post-deliberation moderated discussions.  We utilize an electronic key pad system so that questionnaire results are displayed instantaneously to the trial team and so that you can see how the jurors are reacting, in real-time, to the arguments and evidence being provided to them.  We also provide a trial technology consultant at the research to ensure that the attorneys have instant access to any evidence during their mock presentations.  Our jury research services are designed to help clients reduce the uncertainty of litigation, and to provide them with the information necessary to make informed decisions whether for settlement or trial.     




Mock Trial Simulations

Mock trial simulations are designed to test the effectiveness of your entire case including opening statements, closing arguments, and the testimony of key witnesses.   This research is typically two or three days in length and consists of opening statements, each side’s case-in-chief (including key evidence and witnesses), closing arguments and mock jury deliberations.  We use social science methodologies and recruit mock jurors who are drawn from the trial venue and therefore representative of the jurors you are likely to see at trial, assist with the development of presentations, test case issues during group deliberations and obtain key feedback during  post-deliberation moderated discussions.   The research results provide you with vital feedback on the effectiveness of case themes and storylines, your ability to effectively counter the evidence and arguments likely to be presented by the other side, recommendations as to how to enhance witness credibility, and strategic recommendations for trial.




Jury Profiling Research

Many legal teams believe that a case is won or lost during voir dire and jury selection.  Each juror arrives at the courtroom with life experiences, attitudes, and backgrounds that may affect his or her perceptions of the case.  We know that legal teams too often focus on certain jury characteristics to the exclusion of others when making jury-selection decisions.  Using advanced statistical modeling techniques, we create jury profiling models of “good” and “bad” jurors.  These models are based on utilizing “big data” techniques which evaluate each juror and and compute the probability that he or she will be biased against your side.  Our juror profiling studies incorporate large-scale research and include hundreds of respondents in our surveys.  This ensures that the profiles we develop are based on a statistically reliable analysis of the data and not simply based on “gut feeling.”  Moreover, our juror profiling models are designed to help you and your counsel identify the worst jurors for your case.  Our approach is designed with one goal in mind; to help your you and your trial counsel make the most effective use of peremptory strikes possible. 




Community Attitude Surveys

Community Attitude Research is conducted to determine public opinions regarding key case issues and the parties.   When your case has received media coverage, a Community Attitude Survey provides you with vital insight regarding the extent to which that media coverage has influenced jurors’ views about the case, and it can tell you what type(s) of media has had the greatest impact on their perceptions.   A Community Attitude Survey, when conducted in conjunction with a media analysis, will also help to highlight bias and prejudice in the jury pool and provide support for a motion for a change of venue.  Such research is often conducted in two or more venues in order to demonstrate to the Court that the jury pool in the trial venue is more biased than the venire in an alternate venue.   Community Attitude surveys are also another valuable tool to help obtain jury profiling information so that peremptory challenges during jury selection are used in the most effective manner possible.